MedScout: Leveraging Data to Target Customers and Optimize Sales Territories

In this podcast, MedScout co-founder and CEO Skylar Talley sits down with seasoned Med Tech veteran Patrick Kothe on his Podcast “Master Medical Device”. They cover a wide range of topics over 54 minutes. Check out the highlights ways to listen below.

Listen here:

Mastering Medical Device

Apple Podcasts

Spotify

Episode Highlights

• The MedScout founding story
• Why inside sales is becoming more popular and other trends within Medical Device that were brought about by COVID-19
• Leveraging distributor organizations
• Why digital marketing should be moving higher on your radar
• Using data to design territories and target ideal customers 
• Some surprising things medical device companies don't do that are very common within other industries
• Aligning the sales team targets
• How sharing data to and with providers can lead to stronger relationships

Relevant Links

Follow Patrick Kothe: https://www.linkedin.com/in/patrick-kothe

Follow Mastering Medical Device on Linkedin: https://www.linkedin.com/company/mastering-medical-device

Mastering Medical Device Website: https://www.masteringmedicaldevice.com