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Tactical Targeting Playbook
12 data-driven targeting strategies to accelerate medical device sales
Unlock your sales potential with data-driven targeting.
As a medical device sales rep, your success hinges on your ability to identify and pursue the right opportunities in your territory. But with countless physicians, procedures, and competing priorities vying for your attention, it's easy to get lost in the noise and waste valuable time chasing dead ends.
That's where this Tactical Targeting Playbook comes in. We've gathered insights from top-performing reps across the industry to bring you 12 proven strategies for using data to accelerate your sales cycle.
Here's what you'll learn
This playbook will show you how to:
- Identify hidden gems that your competitors are missing.
- Prioritize accounts with the highest potential for growth.
- Tailor your approach to each physician's unique needs and preferences.
- Accelerate your sales cycle by focusing on the most efficient opportunities.
How to use this guide
- Start by identifying your targeting building blocks: the codes and foundational information relevant for your business (we'll show you how on page 3).
- Assemble your data cheat sheet. We've included a template to get you started.
- Prioritize the strategies that you want to test first!